Update To Previous Post

I've updated the post below, but just so everyone knows about it I'm pasting it in here, too:


I've also just learned that there's been an ad on TV and in the cinemas. (I don't own a TV in London, and I rarely go to the movies, so I had no idea.)



This is still shocking, but for some reason it seems more successful to me--as in, it doesn't make me angry at the advert itself. Perhaps it's because it's depicting an actual assault, rather than co-opting the language of assault; because the imagery is more tasteful, while still very truthful; and because there's the perpetrator is also represented, instead of just the victim. It also seems to me that the TV ad shows how normal the situation can seem--sympathizing with the victim for not thinking about the risks--while the print ad treated me like a moron who'd have no one but herself to blame. Even the tagline in the TV ad-- "Know what you're getting into"--is better than the text of the print ad, because it focuses on informing us, addressing us as intelligent adults who have a right to know what risks are out there. It's unflinchingly honest, but it's not bullying.

Apparently there's been an annual ad campaign in London to dissuade women from taking unbooked minicabs, and it's been very successful--80% fewer women now do so, and, over the past six years, minicab assaults have halved. So you tell me--am I splitting hairs here? Are the two ads essentially the same, and I should focus on the results?


Tfl 'Know what you're getting into' advert [U Talk Marketing]